On our opinion, the company style plays significant role in the system for communication of the brand. Therefore, the proper development of a company style is to start with generation of ideas, which in turn determine the communication strategy and reflect the Brand Personality, the Brand Attributes, the Brand Values, the Emotional Benefits, the Rational Benefits and most importantly the Brand Essence. Even if we do not envisage the important role in constructing the brand communication, the company style appears to be one of the component parts of the global development of the brand communications. The work on the establishment of a company style is based on marketing and creative strategies, as far as, namely, at these stages form the qualities, the image and the legend of the brand and etc. without which the creation of the company style is impossible.
For the company style to work effectively, in order to be understandable and positively perceived by the target auditorium, we approach it systematically, i. e. at a stage of developed communication solution, the Marketing and Strategic Planning Department together with the Creative Department of the studio come to joint detailed understanding on all components of the future brand. The mission of the design studio is in developing a unique, creative, graphic solution, allowing for the company style to turn into a peculiar constructor of all visual and communication media devices from personal identity cards to video.
Very important for the development of the company style are the Colour Code and the colour encryption system, which is identified depending on the tasks. The colour is impacted by the category of the product, the symbolism, the psychological factors in colour perception, distinguishing in colour from competition and many others.
In some cases we can change the formation of the colour perception of the auditorium, but under one condition – availability of great promotional budget for many years ahead or complex marketing study together with a design proposal, followed by testing of the targeted auditorium.
Company symbolism and logo design
The logo of the brand is a powerful memorable image, emotion, memory, main element, exactly influencing the sub-conscious level of consumers. The mission of the symbol (logo) is to convey correctly and visually to the targeted auditorium the positioning essence of the brand and to construct proper communication between the brand and the consumers.
The logo can be not only inscription with a script of the name, but to be a combination of stylistic and notional elements in this case, it is unique and needs something in addition.
The stylisation of the script of the logo allows reflection of the qualities of the product or the company, for example: elegant script – grace, thick script – reasonability, geometric script – animation and etc.
The powerful image – this is the impression in the spectator, this is a lasting visual memory and loyalty, the combination of these components is the part of the non-material values of the brand, namely this part, which influences the final value of the brand.
The company Web Design Bulgariadeals in professional development of the following elements of the corporate style: